CPG Business Strategy
Workshop

Get to market faster with a one-day business strategy workshop at JPG’s offices in Battle Creek, Michigan, or location of the client’s choosing. This strategy session is designed to energize and expedite your go-to-marketing planning. The JPG team will collaborate and assess the current state of your food business and discuss potential strategies and initiatives to achieve desired KPIs for growth. JPG will assemble a cross-functional advisory council of food business experts, including strategy, marketing/sales, product development, operations, and quality assurance.

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$9,500

/ ON-SITE OR VIRTUAL *

We will help you develop a go-to-market plan in 4-6 weeks.

Key Deliverables:

Business Review & Assessment

Category Research & Findings

Packaging Review

12-Month Track-to-Market Roadmap (Includes product recommendations, timing, and resources needed for success)

Introduction to Industry Leaders, Talent, and Suppliers

Topics covered but not limited to:

General Business Situation

Product Portfolio and Pipeline

Brand Position in Competitive Set

Marketing/ Consumer/ Trade

Channel/ Segment/ Retailers/ E-Comm

Amazon

Organization Structure (Plan & Gaps)

3rd-Party Sales Channel Strategies & Support

Supply Chain Plan (Present vs. Growth)

*NOTE: When purchasing a Strategy Workshop Session only 50% of payment is due at the start of the project. The second half of payment will be billed once the Strategy Workshop business plan is completed and approved by client(s).

$9,500 *

/ ON-SITE OR VIRTUAL

We will help you develop a go-to-market plan in 4-6 weeks.

Key Deliverables:

Business Review & Assessment

Category Research & Findings

Packaging Review

12-Month Track-to-Market Roadmap (Includes product recommendations, timing, and resources needed for success)

Introduction to Industry Leaders, Talent, and Suppliers

Topics covered but not limited to:

General Business Situation

Product Portfolio and Pipeline

Brand Position in Competitive Set

Marketing/ Consumer/ Trade

Channel/ Segment/ Retailers/ E-Comm

Amazon

Organization Structure (Plan & Gaps)

3rd-Party Sales Channel Strategies & Support

Supply Chain Plan (Present vs. Growth)

*NOTE: When purchasing a Strategy Workshop Session only 50% of payment is due at the start of the project. The second half of payment will be billed once the Strategy Workshop business plan is completed and approved by client(s).

In-Person with CPG Founders & Experts

Collaborate with Founders and food industry experts who have built their own businesses or played critical roles in the success of some of the countries top household food brands. With over 30+ years of CPG leadership, the JPG coaching team will give sound advice for success from idea to exit and everything in between.

Written Go-to-Market Plan In-Hand

The JPG Garden team will use learning from the 1-day workshop, research, and our network of business experts to write a go-to-market roadmap and plan for your CPG Business.

Help to Execute & Succeed

Once we have delivered a recommend plan and next steps, we will discuss in detail how, when, and where JPG can integrate our talent and resources into your business plan for success.

Accelerator

$1,000

/Startup
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Coaching

$2,500

/10 Hours
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Custom

Projects

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